Taylor Swift wants you to feel good about yourself with her new song, “ME!”
Taylor Swift’s new “Me” music video is a pastel-colored, Brendon Urie-featuring bonanza. And, in going with the color scheme, it has plenty of Easter eggs as well, hiding in the video for fans to find.
Released Friday at midnight, “Me” is Swift’s first new single since her 2017 album “Reputation,” and contains all sorts of clues about her new era and fresh start.
Snakes, Sesame Street and a certain legendary country-music trio are a few of the many gems that Swift included in the video for fans watching closely. Read on for all the hidden clues in the video that eagle-eyed Swifties picked up on.
The most telling moment in “Me,” as it relates to Swift’s new era, came when a slithering snake dissolved into a cloud of butterflies.
Swift frequently invoked snakes in the imagery of her “Reputation” album, from snake-shaped rings she sold as her official tour merchandise to the massive reptile she carried around in the “Look What You Made Me Do” video.
The snake’s transformation into butterflies suggests that Swift has rebirth on her mind – considering how butterflies transform from humble caterpillars – and is trying to pivot away from some of the more vindictive messaging of her previous era, hence the snake, towards a more peaceful, rosier state of mind.
Fans pointed out that the entire music video takes place inside of a chrysalis, which as insect-minded viewers know, is the membrane that a butterfly emerges from once it’s completed its evolution from a caterpillar.
An obvious metaphor for rebirth, the chrysalis that houses the world of Swift’s “Me” video is a suitable setting for the first release of the next era of her career, a time of new beginnings for the star.
The video also shares a similar visual with the mural Swift commissioned –and then visited yesterday – in Nashville, of a rainbow breaking through a chrysalis or barrier,
The Dixie Chicks
The part in “Me” where Swift sings about some “real cool chicks?” On the wall behind Urie is a portrait of the three women of the Dixie Chicks, inspiring hope in fans’ hearts that the group will have a feature on Swift’s new album.
Coincidentally, the group also shared last year that they were in the studio recording with Jack Antonoff, the Bleachers frontman who has worked as a producer on Swift’s previous albums.
“One of these things is not like the other / Like a rainbow with all of the colors,” Swift sings in “Me.” The line comes straight from the classic children’s TV program “Sesame Street.”
Swift borrows the phrase to brag about herself to her romantic companion, going on to sing, “Babydoll, when it comes to a lover / I promise that you’ll never find another like me.”
The miniature London
Swift’s boyfriend Joe Alwyn is British, and in a scene in the video, she references the capital of his hometown while nodding to her American roots. As Swift sits on a ledge in a flowing pink dress surveying the kingdom below her, viewers can spot some familiar landmarks below her, including both Big Ben and Capitol Hill.
Fans also latched onto the pink neon “Lover” sign in the background as the potential title for either one of her new singles, or her entire forthcoming album.
The numbers 8 and 30
If Swift is going to include a clock in a music video, fans know by now to pay attention to the time it’s showing.
In one scene, Urie stands in front of an clock at 8:30, which has some fans convinced that her album will arrive on August 30, which is a Friday, the day of the week when artists who adhere to a traditional album cycle most commonly release their albums.
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