The Store’s capital campaign is underway with a projected goal of $1.2 million; $500,000 is needed to break ground.
Country singer Brad Paisley and his wife, actress Kimberly Williams-Paisley, have teamed with Belmont University to open The Store, a modern version of a food pantry that is set up like a free grocery store.
“This is a grocery store with dignity for people who have fallen on hard times,” said Paisley, president of The Store’s board of trustees. “All of us are one unforeseen disaster away from rock bottom. It’s nice to think about a place where when that happens to someone, they can use it to get back on their feet.”
The Store will partner with Second Harvest Food Bank of Middle Tennessee and other organizations to provide both fresh and nonperishable groceries to individuals and families in need for one year. Customers will be referred by nonprofit and government agencies. The nonprofit has an initial goal to serve 3,000 people per year.
“It’s that Billy Hill song, ‘There’s Too Much Month at the End of the Money,'” said Pete Fisher, co-chair of The Store’s board of trustees and CEO of the Academy of Country Music. “A lot of times when people fall on tough times, they don’t need a lifeline for a lifetime, they just need a bridge and the store affords those families a dignified way to cross that bridge and achieve that self-sufficiency.”
The Paisleys were inspired to bring the concept to Nashville after taking their young sons to volunteer at the similarly organized Unity Shoppe in Santa Barbara, California. Paisley explained it was near Thanksgiving and his wife thought their children were acting spoiled. They took the boys to volunteer at the Unity Shoppe to help them understand that other people were much less fortunate. But the day turned out to be a learning experience for the entire family.
“It was inspiring because these people have dignity,” said Paisley. “It’s not a scene from ‘Oliver Twist.’ These people are able to sit there and feel very, very normal in the eyes of their kids. I remember … thinking, ‘Why isn’t this everywhere?’ Essentially, we got this idea that it could be a very effective thing in Nashville.”
The Unity Shoppe and The Store won’t be identical, just based on the same principles. Like The Unity Shoppe, The Store isn’t meant to be a permanent solution but instead a “temporary Band-Aid on the road to self-sufficiency,” Williams-Paisley said.
“So many people are making great choices in their lives,” the actress explained. “It’s not like they’ve made major mistakes, they just need a little extra help and we want to be a resource for those people.”
Not just groceries
The extra help will come in many forms. In addition to groceries, The Store also plans to set up a toy aisle over the holidays. Throughout the year, they will accept donations of new, unopened toys. At Christmas, families can shop from those items to ensure children receive the toys on their wishlist.
The Store’s “Brick By Brick Campaign” to raise funds for construction of the storefront and establish funding to meet the operational needs for food is underway. About $500,000 is needed before groundbreaking with a total construction estimate of $1.2 million. The Paisleys will donate an initial gift to kick off the capital campaign. Donations are accepted at www.thestore.org.
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