‘Cool to vote’: Hollywood election telethon aims to get youth to polls

‘Cool to vote’: Hollywood election telethon aims to get youth to polls

LOS ANGELES (Reuters) – Hollywood celebrities will make a push next week to urge young people to the polls in Tuesday’s U.S. elections, when control of Congress and many state governorships are at stake.

In a first-of-its-kind event, more than 50 actors, comedians and YouTube stars will join a two-hour, live-streamed telethon on Monday night aimed at firing up younger voters, the age group least likely to cast a ballot.

Stars will not ask for money during the “Telethon for America.” Instead, they will urge viewers to call in to a celebrity phone bank and pledge to vote the next day.

Comedian Chelsea Handler, who left her Netflix (NFLX.O) talk show a year ago to focus on activism, said she believes young people expect “older, more responsible adults” will act to solve problems through government.

“They just think someone else is going to take care of it, it’s not their problem and they may not be directly affected by it,” Handler, who is 43, said in an interview.

Turnout in midterm elections is traditionally lower than in presidential elections. Reuters/Ipsos polling bit.ly/2yNqop7 found that in October only 25 percent of people aged 18-29 said they were certain to vote in the election, the lowest percentage of any age bracket.

Leonardo DiCaprio and Brad Pitt on Friday added their voices to the campaign to get out the vote.

Netflix show host Chelsea Handler appears on stage at Politicon, “the unconventional political convention”, at the Pasadena Convention Center in Pasadena, California, U.S., July 29, 2017. REUTERS/Andrew Cullen/File Photo

“This election might be the most consequential of our lifetime,” DiCaprio said in a video message with Pitt released on social media, mentioning issues like gun control, the environment and immigration, without referencing any political party.

While the organizers of Monday’s event say it is a nonpartisan effort, increased turnout among young voters could help Democrats. Forty percent of people in that age group identified as Democrats, while 22 percent called themselves Republicans.

Jane Fonda, Charlize Theron, Judd Apatow and others will participate in the telethon. Created by comedian Ben Gleib, the telethon will be streamed live from a YouTube production space outside Los Angeles on YouTube(GOOGL.O), Facebook Live (FB.O) and Comedy Central’s(VIAB.O) website.

Viewers will be directed to information about how and where to vote in the elections.

The elections, widely viewed as a referendum on Republican President Donald Trump, represent a chance for Democrats to break his party’s hold on Congress. Opinion polls show Democrats with a good shot at picking up the net 23 seats they need for a majority in the House of Representatives, but only a slim chance of winning back the Senate.

The telethon could add momentum to a trend already underway: there has been a surge in early voting this year by young voters. Initial estimates modeled from survey responses, voter registrations and other data show huge increases in early turnout of voters ages 18-29 compared with the last midterm elections in 2014.

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While Hollywood is known for backing liberal causes, and many celebrities are fierce critics of Trump, organizers said the telethon is not supporting any party.

Handler, a registered independent who is supporting Democrats in this election, said she will not take jabs at Trump during the event.

“This is about unification,” Handler said. “This is about encouraging everyone to vote. Listen, I want Republicans to vote too.”

The telethon is backed by When We All Vote, a nonpartisan campaign launched by former first lady Michelle Obama to encourage voting.

It is unclear how much celebrities influence voting, but there is evidence of sway in some cases. Website Vote.org said 413,000 new voters registered in the first four days after pop superstar Taylor Swift in early October urged fans to register, up from 190,000 in the month of September.

Fonda, who is 80 and was famous in her youth for her anti-Vietnam War activism, said she hopes young people will recognize what is at stake.   

“More than any other election that I can remember, this particular election is going to determine whether we can continue to call ourselves a democracy, whether we’re going to be able to live in a country of people that are different from each other and truly get along and love each other,” she told Reuters.

“For the young people, when you get to the end of your life, you want to be able to say to yourself I did all I could, when it really mattered I was there,” she added. “They don’t understand that, but I’m older and I can say that it is true.”

Handler said she will encourage people to make a plan for voting and to bring friends and make it fun.

“We just have to get people revved up to be part of the cool kids,” she added. “It’s cool to vote.”

Full U.S. election coverage: here

Reporting by Lisa Richwine in Los Angeles; Additional reporting by Alicia Powell in New York; Editing by Bill Tarrant, Frances Kerry and Sonya Hepinstall

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