Copenhagen Fashion Week has announced that – at least for the moment – it plans to maintain its current dates, and will take place in the first week of August 2020.
That makes the Danish capital one of the few European runway seasons to keep its dates over the coming months. Last week, New York, Milan and Paris’s menswear seasons, scheduled for this coming June, all decided to postpone their weeks. The French capital also called off its haute couture season, programmed for the first week of July. And New York annulled its resort season as well.
Prior to that, multiple cruise collections set for April and May by global star brands like Prada, Gucci, Dior and Chanel were all called off. Plus, major ready-to-wear and accessories salons scheduled for June have been postponed.
However, in a release issued on Wednesday afternoon, Cecilie Thorsmark, CEO of Copenhagen Fashion Week, insisted: “We continue to remain on target to execute the event in the first week of August as usual.”
The official Danish dates are 4-7 August, 2020.
She did nonetheless caution that “uncertainty about how the virus will develop also makes it difficult to predict how this August’s Copenhagen Fashion Week SS21 will turn out.”
For this reason, the Copenhagen Fashion Week and the trade fairs CIFF and Revolver, along with support from the industry associations DM&T and Wear, have gathered in what they termed “a unified strategy” for the upcoming edition of Copenhagen Fashion Week.
“Now is the time we to stand together and show that a coordinated effort can give Copenhagen Fashion Week SS21 wings, despite the unprecedented situation we find ourselves in currently. Copenhagen Fashion Week is devoted to lifting the Scandinavian industry and that’s a responsibility that binds – also during this extraordinarily challenging time,” stressed Thorsmark.
Though containing far fewer directional fashion designers than London, Milan or Paris, Copenhagen Fashion Week has gained significant traction in recent years, thanks to the discovering of happening Scandinavian labels which as a result led to the city to become a hipster center of street style.
The Danish allies also were careful to note that their “Fashion Week must be adapted to suit the industry’s current situation. This implies that everyone must be willing to compromise about existing formats to accommodate the industry in the best way possible.”
Last week, Shanghai staged its own runway season effectively, and that, behind closed doors, without live audiences. The event was broadcast on platforms like Tmall to several millions viewers, leading other runway season organisers to consider presenting shows and designers in a similar manner.
“Most companies are affected by the corona virus and simply lack revenue and liquidity. The best thing we can do in this time of crisis is to figure out how to create the best conditions in terms of sales, business and public relations. That’s why we’re all ready to adapt to the circumstances to give the industry the support, visibility and the boost it needs right now,” stressed Thorsmark.
She added that Copenhagen plans “to make a more specific announcement later this month about Copenhagen Fashion Week SS21.”
Moreover, Copenhagen Fashion Week’s own official site currently states on its application page: “for the sake of the current situation and understanding of your priorities right now, we do find it appropriate to postpone the application deadline to 5 May 2020.”
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