Max Mara is taking its upcoming Resort 2020 show to Germany — to the city of Berlin, to be precise, where the show is scheduled for June 3, according to WWD.
The luxury ready-to-wear brand is yet to confirm the event’s exact location.
Last year, Max Mara presented its Resort collection in Reggio Emilia, Italy, where the fashion house is headquartered.
The Cruise 2020 shows from Louis Vuitton and Prada will this year be staged in New York, May 8 and 2 respectively. Chanel, on the other hand, has chosen one of its favorite locations — Paris’s Grand Palais — for its Cruise show, May 3.
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