The American fashion label has chosen the French capital for its next show, following a string of previous events in Shanghai, Milan, London, Los Angeles and New York. The brand will present a see-now-buy-now collection, in line with its current strategy.
As usual, the event will showcase Tommy Hilfiger’s latest creative collaboration. After link-ups with Gigi Hadid and Lewis Hamilton, it was Zendaya’s turn to create a collection with the house’s design team. The first pieces from the spring 2019 line “TommyXZendaya” will be unveiled during the show.
“TommyNow has become an integral part of our brand story, celebrating our optimistic and inclusive energy with audiences globally,” Hilfiger said of the brand’s see-now-buy-now show concept. “For spring 2019, we can think of no better place to premiere the first TommyXZendaya collaborative collection than Paris. Our innovative ‘see-now-buy-now’ experiential show will blend our Americana heritage, Zendaya’s confidence and optimism, and the city’s iconic elements for a truly unforgettable runway event.”
All of the looks shown on the catwalk will be made available to buy after the show in no less than 70 countries, via the label’s stores, partners and e-commerce store.
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